• Social Marketing Theory

PhoCusWright@ITB_2009_BloggersSummit_06 Image by PhoCusWright PhoCusWright@ITB 2009 Bloggers Summit The Top Social Media Trends for Travel & Tourism – Travel, tourism and hospitality marketing are being dramatically impacted by social media. There is a never ending list of options that each travel industry marketer needs to understand and leverage including blogs, user generated content, YouTube, Facebook, Google Friend Connect, Twitter and more. An expert panel of social media experts will present and debate their top social Continue reading

• Social Marketing Theory

The Unmanageable Consumer: Contemporary Consumption and its Fragmentation Consumption and concepts of the consumer sit at the centre of numerous current debates – academic, political and environmental. This highly readable and stimulating book – a tour-de-force in the breadth of its coverage and analysis – shows how different traditions of thought have constructed different representations of the consumer. Each of these has its own coherence but rarely addresses alternative positions. A key concern of the Continue reading

• Social Marketing Theory

Buy Confronting Equality from [url removed]! What does social equality mean now, in a world of markets, global power and new forms of knowledge Price: $ 20.07 Location , USA